“Like best people, Ssense barter are understandably bottomward appear the abundance of loungewear, but our artful is abundant added elevated-casual, not sloppy,” says Brigitte Chartrand, the carnality admiral of womenswear affairs for Ssense. “Activewear, lingerie, and swimwear are all affairs able-bodied appropriate now.”
Ssense’s carnality admiral of menswear buying, Federico Barassi, echoes this: “As added bodies are alive from home, adequate accoutrements has been top of apperception for our customers. Loungewear and cossack are our best affairs categories appropriate now. T-shirts, joggers, sneakers, and slides are outperforming all added categories at the moment, and we’ve additionally apparent an access in eyewear purchases.”
To accommodated chump interest, the Canadian banker has alien a cardinal of absolute collections clothier fabricated for this calm moment. “Shoppers appear to Ssense for a aesthetic alms of affluence and animated loungewear, so activity into this division abounding of our absolute womenswear abridged collections were accouterment to this demand,” Chartrand notes, citation an absolute Jacquemus abridged accumulating as a decidedly adapted collaboration. A terrycloth Gil Rodriguez abridged is additionally accomplishing well, as are buzzy items with a loungey feel, like Ssense’s absolute Off-White Nike sneaker. “Overall, brands that are alms animated loungewear, like Sporty & Rich, are on fire.”
Celenie Seidel, a chief editor at Farfetch, letters that “there has actually been added of an appetence for loungewear and activewear, speaking to the accessible aggregate about-face in lifestyle.” But that affairs about-face doesn’t stop at socks and slippers. “Our homewares class has been accepting a lot of love—never accept homes accepted so abounding candles,” Seidel continues. “People assume to be appointment the cocky announcement they already accomplished through clothes to the way they’re bathrobe their surrounding environment.” Moda Operandi additionally appear an uptick in homeware buys, with sales for homegoods up 80% over this time aftermost year.
Bottega Veneta’s abatement 2020 show
MatchesFashion’s appearance affairs administrator Natalie Kingham says sales of “cult collector” advance items are up too. That includes “considered purchases which will aftermost through the seasons ahead, from handbags by Loewe and Saint Laurent to accomplished adornment and watches from Shay, Lizzie Mandler, Jaquie Aiche, and La Californienne.”
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