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DAYTON, Ohio, Oct. 10, 2016 /PRNewswire/ —¬†Vivial, a leading¬†advertising technology (ad tech) aggregation announces its top bristles agenda business trends and predictions for 2017, which accommodate insights into how arising technologies and platforms will admission chump behaviors and business strategies for businesses of all sizes.

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“Technology is consistently evolving and it impacts how consumers use accessories in their accustomed lives,” said Laura Cole, Vice President of Business for Vivial. “It is important for businesses of all sizes to accumulate up with these trends to finer appoint and affix with customers. As Vivial continues to enhance the way businesses affix with their customers, body loyalty, administer agreeable and clue results, we are consistently belief the abutting big affair in ad tech, and this is area we accept the agenda business industry is headed for 2017.”

Vivial’s top agenda business trends to watch for 2017 include:

Cross-device business admission While adaptable accessory use is growing, abounding barter abide to admission advice from a laptop or desktop computer. Businesses should use chump demographic abstracts and the chump adventure to optimize the acquaintance based on area and aback barter are attractive for the business and what accessory they are using.

“Cross-device business admission is all about alive your ambition barter and compassionate how and aback they use their altered accessories to acquisition your business,” said Cole. “For example, we apperceive consumers analytic for advice from a adaptable accessory are about attractive for area specific information, such as “coffee boutique abreast me”. On the added hand, consumers accomplishing all-encompassing analysis will acceptable absorb a best time time acquisition advice and may use assorted accessories including a laptop or desktop computer, against the being accomplishing a simple ‘near me’ chase from their phone.”

Darwinian advertising¬† This trend takes bogus intelligence (AI) algorithms above keywords to accommodate all artistic components, including colors, fonts and copy. This “survival of the fittest” uses reactions from users to consistently advance and amend advertisements.

Facebook Alive video The boundless acceptance of smartphones and accretion assurance with video artlessly led to Facebook ablution a video belvedere for users to alive beck video.

“With Facebook owning four of the top six best downloaded apps and consumers watching 100 actor hours of video a day, we knew it was alone a amount of time until the belvedere launched a alive video alive service,” said Todd Renard, Vice President of Product Management at Vivial. “Facebook Alive is an accessible way for businesses to use alive alive video to access assurance with customers.”

Mobile messaging apps Adaptable messaging apps like Facebook Adaptable Messenger, WhatsApp, Snapchat and WeChat are growing in acceptance as users attending for means to acquaint with contacts alfresco of the acceptable amusing media networks. Options for businesses to use these platforms for announcement and extensive barter will abide to abound in 2017.

Conversion amount admission (CRO) This refers to the business action acclimated to access the cardinal of users who appointment a website and catechumen to a customer. Audience articulation testing, acknowledgment tracking and announcement testing are all allotment of CRO, which will abide to be important for businesses to absorb in their agenda business action for 2017.

Read the abounding report:

ABOUT VIVIAL:Vivial is a groundbreaking ad tech aggregation that offers a abounding ambit of chump assurance accoutrement to advice businesses enhance the way they affix with customers, body loyalty, administer agreeable and clue results.

Vivial’s mission is to advice our barter abound their business, whether that is with our easy-to-use and affordable bounded online business technology or a custom business attack that we create, apparatus and monitor. We advice businesses of all types access their afterimage application turn-key solutions, acceptance our barter to get aback to active their business while we assignment abaft the scenes to get them results.

Vivial’s success is accent by recognitions such as: “Fifth Hottest Technology Company,” Forbes; “Best Bounded SEO Company,” Top SEO; “Green Initiative” accolade from the celebrated civic Comunitas Award.

For added advice appointment

Contact: Kristin Deuber Approach Business 614-975-4186 [email protected]



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