For plus-size women, arcade for high-fashion accouterment can be both difficult and demoralizing.
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“You go to the store, and it alone comes in a admeasurement 10,” blogger Courtney Smith says. “And you ability be a 12, you ability be a 16, 18, ability be a 20. And it aloof crushes you.”
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Smith’s attempt to acquisition contemporary apparel aggressive her to alpha her own accouterment line, she told ABC News’ Juju Chang.
Dubbed Rum and Coke, the band is awash online and via amusing media.
“It’s about time that we flash the ablaze on bigger women,” she said.
“So no added muumuus?” Changasked.
“No,” Smith said. “Death to the muumuu.”
Rum and Coke is allotment of a booming trend of appearance advanced brands that are accouterment to plus-size women, who are generally overlooked.
One appearance blogger created the hashtag #PlusSizePlease, which took authority beyond amusing media and abiding food to booty notice.
Another accepted brand, Eloquii, is now partnering with Nordstrom. The band has a loyal afterward because of its high-fashion sensibility.
“We had a delusion in plus-size that women absolutely capital to awning themselves be airy … now the plus-size being knows they don’t accept to accept — breaking out in stripes, prints and ablaze colors,” said Nicolette Mason, a blogger at NicoletteMason.com.
Looks from Eloquii and Rum and Coke were apparent on “Good Morning America” today.