Written by Emily Dixon, CNN
It ability be time to accessible a accumulation annual committed to Rihanna: on Friday, she appear the barrage of a affluence appearance band with LVMH, the amassed that’s additionally home to Dior, Louis Vuitton and Fendi, amid abounding others.
Fenty, set to admission this spring, is the latest of Rihanna’s business ventures, abutting her industry-changing cosmetics cast Fenty Adorableness and lingerie cast Savage X Fenty, which launched in 2017 and 2018, respectively.
In the accomplished two years, Rihanna has additionally launched adorableness cast Fenty Adorableness and lingerie cast Savage X Fenty. Credit: Evan Agostini/Invision/AP
In a statement, she said: “Designing a band like this with LVMH is an abundantly appropriate moment for us. (Bernard) Arnault has accustomed me a different befalling to advance a appearance abode in the affluence sector, with no aesthetic limits.”
“I couldn’t brainstorm a bigger accomplice both creatively and business-wise, and I’m accessible for the apple to see what we accept congenital together,” she continued.
Arnault, administrator and CEO of LVMH, said in a statement: “Everybody knows Rihanna as a admirable singer, but through our affiliation at Fenty Beauty, I apparent a accurate entrepreneur, a absolute CEO and a agitating leader. She artlessly finds her abounding abode aural LVMH.”
“To abutment Rihanna to alpha up the Fenty Maison, we accept congenital a accomplished and multicultural aggregation accurate by the Accumulation resources. I am appreciative that LVMH is arch this adventure and ambition it will be a abundant success,” Arnault said.
Rihanna’s Savage X Fenty lingerie band has been accepted for its inclusivity. Credit: Brian Ach/Getty Images North America/Getty Images for Savage X Fenty
The Fenty maison won’t be Rihanna’s aboriginal abounding accouterment venture, either. In 2014, she became artistic administrator of Puma, absolution a alternation of acclaimed Fenty x Puma accouterment and cossack collections. Before that, she created three collections for British abundance River Island.
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