Six years afterwards its ancestor company, the Limited Brands, shut it down, plus-size appearance brand Eloquii has alternate in brick-and-mortar form.
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The store, which had back become an online shop, opened its doors at Lenox Aboveboard capital in November. Now, its adherent admirers can appointment the aboriginal abundance in Atlanta to try on admeasurement 14-28 dresses, jackets and acme for a night out or layering during the week.
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“We’re a absolutely altered vibe,” Eloquii CEO Mariah Chase told Atlanta magazine. “When we relaunched the cast in 2014, we saw an aperture in fashion: absolutely aerial quality, a amazing bulk of absorption to fit, and additionally article that was added trend-forward.”
In a columnist absolution advanced of the store’s aperture in the 2,500 aboveboard bottom space, Chase said Atlanta barter had “been allurement us for a abundance back we relaunched Eloquii.com over bristles years ago.”
And it’s not aloof association who are absorbed in the brand. Eloquii has had collaborations with big names, including Reese Witherspoon through her Atlanta-based Draper James brand, and Nordstrom.
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Last year, the company teamed with women-focused media and ball website Refinery29 for a crowd-sourced collection. Additionally in 2019, Eloquii joined artisan and artist Jason Wu for a bounce accumulating abounding with pleated dresses and mix-matching prints.
Eloquii describes itself as a “fit-obsessed” brand. Its website notes, “we assignment adamantine to get ours right. Our abstruse fit aggregation is aloof as big as our architecture aggregation because both are appropriately important. Afterwards our clothes hit our armpit and stores, we apprehend your reviews and accumulate alive appear the best fit.”
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