The new “See You Tomorrow” resale bazaar at the Nordstrom Flagship abundance in New York City. Courtesy of Nordstrom
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Even if you’re a die-hard arrangement hunter, the acceptable secondhand arcade acquaintance leaves abundant to be desired. Combing through racks of constructed clutter can be a adventure back you acquisition a excellent action cashmere cardigan or a archetypal Burberry arroyo covering in absolutely your size. But apprehension those block in the rough—whether you’re at a assignment store, a best bazaar or a aggregate reseller like Buffalo Exchange—requires the focus and backbone of a able chess player.
For those who crave a added serene access to affairs not-so-new artisan clothes, Nordstrom’s just-launched resale boutique—a pop-up that’ll be accessible for six months—is a game-changer. Called See You Tomorrow, it’s an expertly curated alternative of “pre-loved” pieces by much-loved brands like Gucci, Eckhaus Latta, Manolo Blahnik and Sandy Liang, presented in a ablaze ambiance which invites you to linger.
Over the abutting six months, the administration abundance is devoting a cogent block of their New York City flagship to the concept, affairs accomplished division merchandise, alternate items, and ahead damaged pieces that accept been bankrupt and refurbished, at prices affiliated to a high-end assignment shop. Developed in affiliation with Yerdle, the aggregation that manages alleged “recommerce” for Patagonia and Eileen Fisher, it’s alien area for the affluence space, in which appraisement is generally blurred and bulk is everything.
The day afore the official launch, Nordstrom’s carnality admiral of artistic projects Olivia Kim gave a bout of the New York space, advised with artisan and artisan Marc Huntley. With floor-to-ceiling windows overlooking Broadway and 57th Streets, it’s far from your archetypal aged boscage of mothball-infused merch. Clothes are organized by appearance and color—floaty white dresses are amassed at the end of one rack, jewel-toned cocktail numbers on the other—and shoes and accoutrements feel as carefully merchandised as a full-price sales floor. In one corner, the Danish cast Ganni went all in, bond their signature blanket dresses with reconstructed tie-dyed T-shirts and quilts fabricated from deadstock material.
There’s alike a baby alternative of menswear and home decor, additional fiddle-leaf fig copse in the corners and an beginning of the hippie-chic Bonberi Market that stocks blooming abstract and adorned olive oil. If you didn’t apperceive area you were, you ability acquisition yourself allurement if they had that Veronica Beard top in accession size. The online experience, which additionally launched today, feels abundant like Net-a-porter: Editorial-style images run forth the top of the page, and anniversary allotment is professionally photographed and rated by condition. Resale prices are listed abutting to the aboriginal abounding bulk for anniversary piece: a “pristine” Ganni mohair bodice that was originally $475 will run you $266.
“We’ve been talking about recommerce, resale and best for a continued time,” Kim said, continuing abreast a affectation of near-perfect Clare V tote bags. “I was absolutely aflame about what it could attending like from Nordstrom’s point of view—knowing the across of array that we action and alive that we accept such abundant relationships with brands.”
In accession to hand-picking her way through pallets of allotment and damaged items at the Nordstrom Quality Center, a massive barn alfresco Seattle area all unsold commodity ends up, Kim accomplished out to affluence houses alone to see if she could acquisition a abode for the things they ability not apperceive what to do with. The after-effects of that dig are what’s currently available, and it will be replenished as barter accompany in their own items, which can be exchanged for Nordstrom allowance cards. Yerdle handles all cleaning, repairs, and refurbishments afore annihilation hits the floor.
The abstraction is a acute business accommodation as abundant as it is an important ecology one: Rather than affairs extra commodity to third-party outlets or acquisition it to their Nordstrom Arbor stores, See You Tomorrow helps abutting the bend while additionally acid bottomward on decay in an industry that produces hundreds of bags of bags of it every year.
Kim says she was met with some resistance, both from central the business and from affluence houses that they assignment with. “There are endless of brands that are abashed and in abnegation about resale alike happening. And I anticipate that’s your advantage to accept that. But we apperceive for a actuality that added than bisected of all Americans are affianced in resale in some anatomy or another,” she said.
But will cellophane appraisement affect the bulk barter are accommodating to pay for new pieces? “That fear, that analytic whether a business archetypal like this can coexist with a full-price business model, I anticipate it’s still in question,” she said. “And that’s allotment of what this pop-up is about: What can we apprentice in these six months about chump behavior, who that chump is, what they’re affairs what they’re buying, how they appoint with us? Does it cannibalize our full-price business or does it not?”
Whether See You Tomorrow ends up actuality a abiding allotment of the business charcoal to be seen, but it feels like a above footfall regardless. Good merchandising, adeptness curation and cellophane appraisement go a continued way in authoritative buzz arcade feel exciting, potentially bringing in the blazon of chump who never would accept advised it before. “It’s all about answering the catechism of ‘What do you do with this being that maybe doesn’t assume as desirable?’” said Kim, “Can you accomplish it adorable and adorable again?”
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