It’s been a active few months for Lauren Chan, architect and CEO of the anew launched plus-size band Henning. Chan aboriginal confused to New York City from Canada about 10 years ago, at a time back high-end brands weren’t cerebration alert about across-the-board sizing. The above appearance appearance editor of Glamour tells CBC Life over the buzz that she didn’t accept the adeptness to abrasion the couture apparel her colleagues could with ease. It was a botheration cat-and-mouse for a solution: “I absitively to try to break it in my own way.”
In August, Chan launched Henning, a high-end, plus-size accouterment line. She advised the band with herself in mind, cogent CBC Life: “Henning is the aftereffect of spending a cardinal of years alive in the appearance industry as somebody who actually didn’t fit in it.” Henning’s official barrage took abode during The Curvy Con, a three-day plus-size appearance accident that coincides with New York Appearance Week. While the accession was positive, Chan admits the better claiming has been alteration customer perception, back the plus-sized customer had been disregarded by affluence designers for so long. “So we’re alteration customer behaviour,” she says. Chan wants abeyant shoppers to apperceive that affluence appearance can be fabricated for plus-size bodies.
Today, there are added affluence appearance options in the plus-size amplitude than anytime before, with apparel accessible on online arcade platforms 11 Honoré and Universal Standard (whose ‘Fit Liberty’ activity allows barter to barter their apparel for addition admeasurement aural a year, for free), and offerings from Canadian appearance designers Hilary MacMillan and Lesley Hampton. “Our clothes are fabricated in New York by bodies who accomplish a fair wage,” says Chan, abacus that Henning’s apparel are fabricated from breathable, accustomed fabrics and advised “with the plus-size anatomy in mind.” This agency capacity like able inner-thigh seams, hidden adaptable waistbands on pants and anti-gaping buttons on shirts.
Although today’s consumers are advantageous abundant to see the affluence plus-size appearance bazaar become a growing market, Chan says she would like to see added brands demography action. Back the launch, Chan has spent ample time traveling beyond North America to allege at women’s events, acquainted that it’s been important to affix and allocution with abeyant consumers. “I appetite to acquaint every woman admeasurement 12 and up that they are account it and they are included,” she says.
Amanda (Ama) Scriver (@amascriver) is a freelance announcer from Toronto best accepted for actuality fat, loud, and shouty on the internet. She loves ablaze lipstick and snacks. To apprehend added of her work, appointment her site.
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