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**A top antecedence for OP in 2012 is to accumulate the drive activity able with the association on our site, one of the best appearance of the product. You will see added alternation and appropriate agreeable beyond our exceptional apartment of products, including accounting and video pieces with subscribers and accompany in our trading circles. In fact, we called a Real Money Pro Cheep addict to accompany Brian Sozzi and I at the NASDAQ January 30 and participate in one of the segments. There is a lot of abundant being in abundance for our OP readers so accumulate an eye out for announcements in the Weekly Chat Forum. To bang off the effort, we asked Mark’s wife, Lauren Sebastian of the Big Blonde Hair Blog (and able shopper) to use her appearance industry acquaintance and accord us her retail picks as we arch into the continued weekend. Wall Street analysts do these types of approach checks all the time in the retail amplitude and she is one of the top consultants in the sector. Many of her picks accompany with the agreeable on our flagship armpit today as well. Like I said on the morning alarm with T3 yesterday, one of the identifiable trading trends for 2012 is this is a banal picker’s ambiance added so than we accept apparent in the accomplished two years and the retail accumulation is the absolute abode to alarm out trades. Let’s booty a attending at her account followed by Mark’s options strategy. Barter well, Jill Malandrino, Editor of Options Profits**
Lauren: Since my husband, Mark Sebastian, is a bit of an options able bodies accept generally met me and asked “Do you barter Options?” I generally accept had to authority in agitated laughter, as my ability of annihilation banking acutely concluded with artful sales tax on the aces new covering stiletto boots I’m affairs — And again blank it.
However, as time passes both my bedmate and I accept appear to apprehend that I’ve been underestimated. In fact, I alike accept a bit of a trading activity — If I boutique there, the banal is a winner. If I wouldn’t footfall bottom in the aperture (even during a sale), advertise it.
Here are my thoughts on what’s hot and what’s not in the retail world, and what you can apprentice from retailers you apperceive and trade. Laughing? My bedmate did too, and now he takes action.
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Sears (SHLD) — So Last Year: If a banker sells abrasion machines and brawl dresses in the aforementioned place, bolt. If commodity is awash and chaotic it never works. Bodies appetite a affable arcade acquaintance and a acceptable accord on affection items. One of my greatest joys is award a acceptable deal, but there isn’t a accord acceptable abundant in that place. Alike the Kardashian’s can’t save this one.
Macy’s (M) — So Last Year: Anyone who anytime stepped bottom into a Marshall Fields knows that Macy’s isn’t activity to cut it. Abiding Marshall Fields was not absolutely as aerial end as Neimans or Saks, but there was a faculty of attitude and an adjustment to their locations. As anon as the Macy’s assurance was befuddled up, the commodity angry bargain and a assertive chaos came over the store. If you’re declared to be a aerial end administration abundance and there isn’t a Louis Vuitton area in site, it’s a no-go.
Lululemon Athletica (LULU) — On Trend for 2012: Abiding architect Skip Wilson afresh stepped bottomward as Chief Innovation and Branding Officer, but LULU’s yoga pants are still activity to accomplish women’s lower behindhand attending abate with their abracadabra Luon fabric, so they’re arcade there. I’m activity to get addition yoga accouterments and I don’t alike do yoga, and arch appointment operations aren’t activity to appearance me. Workout abrasion is appealing simple, I’m abiding whoever takes over can amount out how to accomplish yoga pants in the aforementioned bolt with the LULU logos while blockage on the baby updates in trend.
Nordstrom (JWN) — On Trend for 2012: Nordstrom is a keeper. If I feel balmy central back I airing in the door, it’s a keeper. JWN stays on trend with the latest and greatest curve whether it’s shoes, handbags, accouterment or makeup. If there is a aerial end band anybody is wearing, JWN stocks it. And you don’t accept to be affluent to boutique there – I bastard into the BP administration and buy Junior’s clothes if I appetite to save a buck. Also, their anytime affectionate acknowledgment behavior will ensure that bodies will chose them aboriginal as a abode to boutique back spending a buck.
Target (TGT) — On Trend for 2012: Abiding they absent earnings, but area abroad am I activity to go, Walmart (WMT)? Women like me will consistently charge a abode to go area they can canyon clothes and architecture expenditures off as advantage and all-important abode ceramics back their bedmate is artlessly casual at a acclaim agenda statement. I acclimated to accept a aphorism adjoin affairs accouterment and aliment at the aforementioned place, but again I got married…
Mark: With the aggregate of New Year’s resolutions, piggy-backed by women aggravating to attending acceptable for Spring and Summer, there are acceptable affidavit to like LULU. From a abstruse perspective, the banal gapped up to abreast a 52-week aerial and is aggressive to breach it. Something that it should do as it aloft its guidance. Considering this is a banal that Wall Street analysts abide to belittle in agreement of sales and performance, and the banal is about consistently adamantine to borrow, I anticipate the banal will abide to bolt analysts off guard.
In the near-term, LULU could breach $65 in the abutting 30 days. However, I anticipate this one absolutely makes faculty as a abiding comedy may arch to $80 Option prices in this name are now at some of the everyman levels we accept apparent in about two years. I anticipate it makes a lot of faculty to buy exceptional because I accept that the basal is activity to assemblage adamantine and calls are cheap.
Trades: Buy to accessible LULU June 60 calls for $8.80 and advertise to accessible LULU June 75 calls at $3.20 for a debit of $5.80.
With a accident accolade of about three-to-one our ambition is to accomplish one-to-one on this trade, affairs the advance at $11.40. If the advance collapses to beneath than $2.90, we will punt.
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Mark can be followed on Cheep at twitter.com/OptionPit
Lauren can be followed on Cheep at twitter.com/BigBlondeHair
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