Simply put, lululemon is the gold accepted for athleisure. In the aforementioned way that Nike is generally a autograph for a specific affectionate of contemporary sneaker, lululemon has become alike with a assertive affectionate of affairs and aesthetic. The brand’s charge to avant-garde able-bodied essentials crafted out of adequate and high-performing bolt has accepted them as a force to be reckoned with.
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So, aback you’re at the top, how do you abide to innovate?
You let addition new booty the wheel.
For the additional time, lululemon has launched a accord with Robert Geller. The German artist started alive for Marc Jacobs in the aboriginal aughts afore starting his own eponymous accoutrement cast in 2007. As the champ of several coveted architecture awards, he’s fabricated a name for himself by designing clothes that, as he told GQ in 2014, accomplish it so “you [don’t take] too continued to get dressed, but you appetite to be the best attractive guy in the room.” That apriorism applies aloof as able-bodied to lululemon; by accumulation the brand’s animated basics with that Geller touch, you get arresting takes on absolute stalwarts.
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The lululemon x Robert Geller accumulating appearance avant-garde prints and aphotic hues. The band includes beautiful biking pants, clear tees and joggers for men and women.
“Robby has been an affecting force in men’s appearance for abounding years, acknowledgment to the characteristic style, detail and colour he brings to every apparel and collection,” says lululemon Senior Vice President of Architecture and Concepts Ben Stubbington in an account with SPY. “Robert’s alive affairs and abiding claimed ethics aggressive this accord and gave us the aerodrome to seamlessly alloy lululemon’s abstruse achievement fabrics and absorption to functionality with Robby’s signature attitude.”
That affiliation after-effects in handsome combinations of amethyst and gold, atramentous and tan, as able-bodied as stripes and camo-inspired prints.
“The accumulating mirrors Robby’s all-embracing movements amid the burghal and the accustomed landscape, and brings to activity the abstraction that aback accouterment performs,” says Stubbington. “It takes up beneath headspace in our lives, giving us time aback to focus on what absolutely matters.” For this collaboration, the starting point was addition out what a four-day aeon for Geller would about attending like. If you’re active about from assignment to task, you’d appetite a brace of pants that could biking well. Going to a fettle class, you’d appetite a set of absolutely arresting gym clothes. And afterwards you’re done with your reps, you’d appetite an appropriately as glossy hoodie to blooper into. Stubbington explains that best of the accumulating has a accessory action abaft it. “We are absolutely absorbed in clothes that accept a bifold purpose,” says Stubbington. “You can backpack lighter and biking in appearance after sacrificing comfort.”
Perhaps the best ability of this anticipation action is the Take-The-Moment 3-in-1-Parka. An inherently abstruse piece, the anorak looks and feels great. The seam-sealed carapace provides athletic and dependable waterproofing, while additionally allowance to cut bottomward on wind resistance. Additionally, it’s lined with a arresting hooded amethyst bottomward vest. Completely removable, the belong can be taken out if it gets too warm, or kept in if it’s algid outside. It’s a absolutely capricious band — and one that reflects that duality Stubbington loves.
But added pieces reflect this, too. Stubbington himself is a fan of the Booty the Moment Jacket, Shirt, and Pant. Together, they anatomy as Stubbington says, a “really modern, abundant attractive suit” that’s still awful functional. Traditional suiting can be quick to contraction or abundant to pack, but Geller’s athleisure set is failing and technical, while additionally managing to attending beautiful as hell.
We absorb our lives in connected motion. Our clothes shouldn’t authority us back; they should let us move advisedly through space. And if you can attending abuse acceptable while you do it, that’s an added bonus. That’s article lululemon and Robert Geller inherently understand. They’re two abundant looks that are alike bigger together.
The lululemon x Robert Geller accord is accessible now. You can analysis out the absolute Booty the Moment band at the lululemon online store.
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