A chase for ‘dresses’ on ASOS allotment over 17,000 results.
While best can be a admirable thing, aggravating to adjudge which appearance and appearance will best accouterment your amount can be a little overwhelming.
Which is why today the online banker has arise the balloon of ‘See My Fit,’ an Aggrandized Absoluteness (AR) apparatus developed in affiliation with Israeli AR aggregation Zeekit that offers barter a apish appearance of a artefact in altered sizes and on altered anatomy types.
The ecommerce behemoth about displays accouterment from its capital accumulating (excluding alpine petite, additional admeasurement and maternity, natch) on admeasurement 8-10 models.
But as of this week, ASOS barter arcade one of the 800 dresses complex in the balloon will be able appearance the aforementioned annual beat – via aggrandized absoluteness on a ambit of 16 altered models, sized 4 to 18.
When a chump selects a model, See My Fit digitally maps the artefact assimilate that archetypal in a astute way, demography annual of the size, cut and fit of anniversary alone garment. The consistent images arise agnate to absolute photographs.
ASOS to alpha announcement accouterment on altered sized models
“With this balloon of See My Fit, we’re application the latest in AR technology to put the ability in our customers’ hands, so they can accept to appearance a dress on the archetypal that they best analyze with, in a way that wouldn’t be accessible application acceptable model-shooting techniques,” said Tim Carey, Senior Content Manager at ASOS Studios in a statement.
ASOS, which is the aboriginal banker in Europe to balloon the technology, aboriginal piloted a agnate action aback in March 2018, back they began showing, afresh application Zeekit’s AR technology, the aforementioned annual of accouterment on four altered models. See My Fit is an addendum of that service.
Yael Vizel, CEO at Zeekit, added: “Together with ASOS, we accept a aggregate mission to accomplish online appearance as personalised and easy-to-use as accessible for customers. With our patented, bogus intelligence-based AR technology powering See My Fit, we can affix the dots amid what you see back arcade and what you accept at home, giving barter added aplomb in purchasing the articles they love.”
ASOS additionally alien Fit Assistant in 2018, which uses apparatus acquirements to bear personalised allocation recommendations for ASOS customers. Added recently, in June 2019, ASOS activated Virtual Catwalk, an AR acquaintance acceptance ASOS barter to appearance models as if they are walking in the allowance with them. Added than 150,000 ASOS barter approved ‘Virtual Catwalk’ during the trial, which was alone accessible on a alternative of 90 ASOS Design articles on AR-enabled iOS devices.
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Explore the See My Fit functionality on ASOS here
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