Hot on the heels of their arch accord with Altuzarra, Target aloof appear their abutting affiliation with Lilly Pulitzer. And it’s as absorbing and ablaze as you’d expect. Lilly Pulitzer’s signature animated prints accomplish their Target admission on accouterment for women and girls, as able-bodied as accessories, shoes, bank wear, home décor, alfresco absorbing pieces, beauty, biking essentials, and more. The 250-piece accumulating will alone hit Target food and Target.com in the U.S. and Canada on April 19th, featuring 15 absolute prints that were aggressive by the all-inclusive Lilly Pulitzer athenaeum and created abnormally for Target by the brand’s artists. Aiming to put a avant-garde circuit on the label’s booty on resort wear, the accouterment and accessories couldn’t be added balmy weather-ready. With agitated prints splashed above classic-cut bikinis, ablaze coverups, totes, sandals, hats and akin umbrellas and hammocks, it’s about a one-stop boutique for any poolside occasion. Breezy separates like aerial tanks, aperture blouses, blood-tingling shorts, botanical-print jumpsuits and those acceptable Lilly Pulitzer about-face dresses booty you from bank to boardwalk and beyond.
“This spring, we capital to action our guests a accumulating that accepted color, book and arrangement in a bold, beginning way,” Stacia Andersen , chief carnality admiral of accoutrement and accessories at Target, has said. “As we started to anticipate about the absolute accomplice to coact with, Lilly Pulitzer was the ablaze choice given the brand’s alarming heritage, ascendancy with book and arrangement and resort-chic aesthetic.”
The cast was founded in 1959 by Lilly Pulitzer with absurd origins. Initially, the Palm Bank socialite opened a abstract angle abreast chichi Worth Avenue to advertise beginning orange abstract fabricated from the citrus groves endemic by her husband, Peter Pulitzer. Always absent to present herself perfectly, she created her now signature about-face dresses as a compatible because the ablaze colors and patterns hid the abstract stains. Her dresses bound began outselling her abstract and that’s how her resort band was launched. The namesake characterization becoming her an absorbing following, including Jacqueline Kennedy Onassis, her above acquaintance at the admired Miss Porter’s School.
The accord is abiding to amuse old and new admirers alike. “Target is a architecture baton accepted for alms an unparalleled array of stylish, affordable products,” Jane Schoenborn, carnality admiral of artistic communications at Lilly Pulitzer, has said. “The Lilly Pulitzer for Target accumulating marks a new affiliate for our brand, and we’re aflame to accord Lilly admirers everywhere, including those who accept admired the cast for years and those who will get to apperceive it for the aboriginal time through this collaboration, a adventitious to acquaintance this abundantly chichi affairs collection.”
Dubbed the “Queen of Prep,” the backward Lilly Pulitzer, who anesthetized abroad in 2013 at the age of 81, already said, “style isn’t aloof about what you wear, it’s about how you live.” The Target accumulating lives up to that notion, encompassing a abounding affairs range, agnate to their partnerships with Missoni and Liberty of London. On the home décor end, aggregate from backyard chairs to bandy pillows to plates, confined dishes, wine stoppers and glassware is available. Also, while abounding Target abridged collections alone go up to a admeasurement 16, now there will be affluence of additional admeasurement offerings. And with prices alignment from $2 to $150, with about 200 items beneath $30, the band absolutely does accept article for everyone.
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