Updated: 2011-08-12 11:26 (China Daily European Weekly)
Chinese bells dress makers acclimated to aftermath to export, but added of them are alive to the calm market. [Yan Yiqi/China Daily]
More Chinese women are purchasing gowns for their big days
On the third attic of a tile-roofed abode at the end of a characterless alleyway in Suzhou, six adolescent women sit at computers demography orders from about the world. In an adjoining room, bed-making machines hum as white bells gowns appear off the assembly band in the 30-square-meter workshop. Shen Yan, architect and arch artist of the Top Bells Dress Factory, says the branch produces up to 1,200 dresses a month, at an boilerplate bulk of 1,000 yuan (109 euros). Once they are blind in a Western bells dress shop, three or four weeks later, they will accept a bulk tag of at atomic $1,000 (709 euros).
In the Huqiu commune of Suzhou, eastern China, at atomic 1,000 such factories accept sprung up. They advertise bells dresses online, and about all their barter are from overseas.
Just blazon “wedding dress” into the chase agent of DHgate.com, one of the better business-to-consumer platforms abutting across buyers with Chinese sellers, and added than 468,000 entries pop up.
After acclimation and paying, best barter will accept their dresses in 25-35 days.
DHgate.com claims it handled orders annual added than $10 actor aftermost year, best of the barter actuality from developed countries, including the US and Europe.
“Almost 80 percent of the world’s bells dresses are from China, and Suzhou produces 80 percent of that,” says Chen Weijin, arch editor of hsw365.com, said to accept the better cardinal of users amid China’s bells dress websites.
“Apart from the actual big-ticket high-end ones, it is adamantine to acquisition a bells dress not fabricated in China,” Chen says.
Exports annual for around all of the business of the 20,000 or so bells dress companies in China, Chen says.
“Without exaggeration, about all companies await on across markets,” Chen says. “There are companies that do business in the calm market, but about 95 percent of them still focus on across markets.”
There is little agnosticism about what attracts the companies to across markets: college profits.
“An boilerplate bells dress in China costs no added than 500-600 yuan, but our articles can be awash as aerial as 1,000 yuan overseas,” says Liu Tianren, accepted administrator of Suzhou Yaoyi Bells Dress Company.
Liu’s company, with about 60 employees, makes 30 to 40 bells
“When we advertise to calm barter we charge a concrete shop, which costs a huge amount,” Liu says.
“But for across business, with aggregate done online, all we charge is a computer and the Internet.”
Shen of Top Bells Dress attributes the abridgement of sales at home to the abridgement of a bells dress culture.
“Most Chinese would rather hire a bells dress because they won’t be cutting it for a additional time. This has abundantly kept bottomward the appeal for bells dresses in China.”
But Shen and added bells dress makers may be missing out on a huge market.
The agent secretary-general of Suzhou Bells Dress Association, Lu Ming, says that with bigger active standards and people’s minds aperture to Western culture, an accretion cardinal of brides are allotment to buy bells dresses.
The country’s better aggregation of bells dress retailers is in the Huqiu commune of Suzhou, and added than 2,000 visitors army to their food every day in the busiest periods.
In the Huqiu abundance of Knightly Bells Dress, one of the arch bells dress companies in China, about-face averages 600,000 yuan to 700,000 yuan a month, says Tan Jinjiao, its sales manager.
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