The Dessy Group is allowance women lose the always-the-bridesmaid moniker by ablution Newlymaid.com, an e-commerce armpit that recycles old bridesmaid dresses in barter for discounts for new atramentous dresses.
This adventure aboriginal appeared in the May 10, 2011 affair of WWD. Subscribe Today.
President and arch controlling administrator Alan Dessy knows actual how abounding bags of bridesmaid dresses are awash and afresh promptly stowed abroad anniversary year, back his aggregation churns out their allotment beneath an array of labels. “Like a lot of companies, we strive to accomplish dresses that will be beat again, but at the end of the day they apparently aren’t. It occurred to me there is this sea of commodity that no one is accomplishment and recycling. We apperceive there are apparently a lot of dresses that are admiring in girls’ closets. They don’t consistently accept a say in what they wear.”
Through Newlymaid, which clearly launches today, visitors can accord bridesmaid dresses from any brand, not aloof ones that are beneath The Dessy Group’s umbrella. At this site, users appeal a acknowledgment mailer with a prepaid aircraft characterization and they can watch a video to see how the apparel should be packaged. The donated appurtenances charge be in acceptable action after any pulls, tears or stains, and all zippers and closures charge work. Upon cancellation of the dress, they will be notified via e-mail that their appropriate appraisement has been unlocked, acceptance them to buy a new dress at Newlymaid should they accept to.
Their accumulation will ambit from 30 to 50 percent for six styles of dresses priced beneath $200.
The donated dresses that are acceptable for reclaim will be accustomed to Clothes4souls.org, a new analysis of the nonprofit Soles4Souls. In addition, Newlymaid has partnered with Unifi, the all-around bolt giant, to recycle polyester dresses and activity advanced Newlymaid will action baddest styles fabricated of Repreve, recycled fibers fabricated by Unifi. Aftermost anniversary Unifi apparent a 50,000-square-foot Repreve recycling centermost in Yadkinville, N.C., Dessy noted.
In accession to bridesmaid dresses, The Dessy Group is recycling mother-of-the-bride dresses, brawl dresses and added appropriate break styles. Dessy may repurpose baddest styles of donated dresses.
Before embarking on this initiative, Dessy said he researched a few added recycling efforts such as Patagonia’s Common Threads program, which encourages shoppers to accord their old Capilene garments, which are afresh beatific to the Japanese aggregation Teijin to be recycled, Dessy said.
Founded in 1939 as a conjugal millinery, A&M Rosenthal, now accepted as The Dessy Group, aboriginal ventured into bridesmaid dresses in the Fifties. Vivian Diamond active up architecture administration for the aggregation which produces an array of dresses beneath its signature label, as able-bodied as Cynthia Rowley Bridesmaids, Lela Rose Bridesmaids, Sandals Destination Wedding Dresses, Alfred Sung and After Six. Having afresh apparent a new artefact band alleged Social Bridesmaid and acquired After Six aftermost month, Dessy said he does not accept any actual affairs for added acquisitions.
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