Lele Sadoughi didn’t ad-lib the headband, but the Dallas-born artist absolutely able it. To alarm her signature askance appearance a abnormality is about an understatement. Fashionable adolescent women adulation them. Cool moms do, too. And an A-list celebrity afterward includes the cast of Nicole Kidman, Naomi Campbell, Drew Barrymore, and Olivia Palermo. By the end of the year, the aggregation is slated to advertise added than 100,000 gingham cotton, leopard-print silk, and pearl-encrusted designs.
It all began two years ago. Sadoughi was active active her eponymous adornment aggregation and block afterwards two baby kids. “Headbands came out of necessity,” she says. “I didn’t accept time to do my hair. I could bandy on a chaplet and in one minute attending appealing and polished. But what was accessible was either poor affection or costumey. I absitively to architecture one I’d appetite to wear.”
Her timing couldn’t accept been better. In February 2018, headbands were advanced and centermost on the Prada catwalk. Sadoughi began affliction them on Instagram, and online retailers like Shopbop and Revolve anon bought in. Her website business exploded.
“There was annihilation abroad like it on the market,” she says. “With amount credibility at $40 to $198 retail, I abounding the alcove by alms high-quality pieces that were additionally attainable.” A limited-edition tie-dye adaptation awash out in 30 minutes.
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This isn’t the able designer’s aboriginal success. In 2005, she pioneered J.Crew’s adornment division, growing the business to $40 actor in aloof bristles years. “I was able to booty added risks because there was no history,” she says. Not continued afterwards Sadoughi absitively to breach out on her own, Tory Burch came calling. Her role as the affluence brand’s adornment architecture administrator was ideal. “I had the adaptability to assignment half-time while designing my own collection,” she says.
In 2012, Sadoughi debuted her adornment band with hinged slider bracelets featuring bright stones. The cast now encompasses beard accessories, handbags, sunglasses, and home adornment in accession to her all-over headbands. Locally, her articles are accessible at Neiman Marcus, Nordstrom, 4510/Six, Tootsies, and Anthropologie. Earlier this fall, she alien her new Game Day sports accumulating at Forty Bristles Ten, featuring a Cowboys-inspired chaplet adorned with argent stars.
Her best contempo adventure was a limited-edition accord with J.Crew: analogous mommy and mini headbands in clover and checkerboard plaid. Come spring, she’ll add specialty socks, sun visors, and bright harbinger hats to her artefact mix. “We’re able-bodied on our way to architecture a absolute affairs brand,” Sadoughi says. “The best blood-tingling affair for me is back addition buys from every category. It agency they get my vision.”
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