Forever 21 barter who ordered clothes online this anniversary were bent to acquisition article added in their packages: Atkins bars. The fast appearance banker has appear beneath blaze for sending the diet confined to its customers—most of whom were arcade the brand’s plus-size offerings—as a “special promotion.”
Unimpressed barter took to Twitter to allotment photos of the unsolicited Atkins bar sample that came with their online orders.
One Twitter user alleged Forever 21’s alms a “wildly alarming message” to accelerate to its customers, adding, “Not alone is it fat-shaming, it could additionally activate bodies of all sizes who accept EDs.”
Another alleged the brand’s move “fat-phobic, insensitive, and adverse to anybody involved.”
Forever 21 responded with a statement, writing, “From time to time, Forever 21 surprises our barter with chargeless analysis articles from third parties in their e-commerce orders. The chargeless items in catechism were included in all online orders, beyond all sizes and categories, for a bound time and accept back been removed. This was an blank on our allotment and we aboveboard apologize for any breach this may accept acquired to our customers, as this was not our ambition in any way.”
Though the cast claims the Atkins confined were beatific to barter “across all sizes,” the blank charcoal a alarming one for women of any size. Sending unsolicited diet confined to anyone could be a activate for anatomy dysmorphia and bistro disorders, and all brands—especially those that ambition adolescent women—should be acquainted of this. There is no allowance for “oversights” like this from appearance brands anymore.
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