Sixteen percent of women’s accouterment awash in the U.S. is admeasurement 14 and up, according to the bazaar analysis accumulation NPD. But the plus-size women’s business has “pretty abundant been abandoned by the big stores,” said Marshal Cohen, NPD’s arch retail analyst.
The boutique in Pine Beach, N.J., area Giorno begin her dress, alleged New York City Glitz, makes it a antecedence to banal contemporary additional sizes. “There’s not that abundant made,” client Cat Hutton said. “I accept companies that I accord with that alone backpack up to a admeasurement 16.”
David’s Bridal, with about 300 food about the country, estimates bisected of the company’s prom-worthy choices appear in sizes 16 to 22, with absorption in those sizes growing every year, said Marissa Rubinetti, a chief buyer.
“They do struggle. They may abatement in adulation with article they see online and they don’t accept the befalling to try it on and buy it,” she said.
A decade ago, the aggregation agitated a atom of brawl dresses up to admeasurement 22, Rubinetti said. Southern stores, decidedly Texas, accept a college demand, she said. Stephanie Mekhjian, administrator of David’s Bridal in Fort Worth, Texas, estimated 20 to 25 percent of her brawl barter abrasion sizes 18 to 22, including some who biking 100 afar or added to boutique there.
J.C. Penney sells plus-size brawl dresses online alone and offers aloof three styles. Target does not sell, in its brick-and-mortar stores, dressier styles adapted for brawl in any size, but the aggregation does advertise them online. Other retailers bind all plus-size accouterment to websites.
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