When it comes to sizing, it’s time for a administration change at Banana Republic, according to the CEO of the disturbing retailer’s ancestor company.
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“Banana Republic has historically been accepted as a angular brand,” Gap CEO Art Peck said, according to Bloomberg.
Peck said that Banana Republic as a cast charge accessible its doors to a added assorted admirers by authoritative allowance for plus-size options. Bloomberg appear that Banana Republic stocks up to admeasurement 16 in food and up to admeasurement 20 online for some accessories of clothing, but that the aggregation would like to addition its alternative up to admeasurement 26 or larger.
“The industry is behind to absolutely embrace the communities in a adumbrative way that we all do business in,” Peck told Bloomberg.
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Read more: We visited Banana Republic and J.Crew to see which was a bigger store, and the champ was clear
A Gap adumbrative did not acknowledgment Business Insider’s appeal for added animadversion on Peck’s statements.
Gap acquired the alternation in 1983, aloof bristles years afterwards the accoutrement brand’s founding. Banana Republic started out as a safari-themed accouterment retailer, according to AdWeek, but Gap tweaked the cast to become added flush and preppy.
Peck’s comments appear afterwards a alternation of block on the allotment of Banana Republic. In the additional division of 2019, Banana Republic saw a commensurable sales slump of 3%. Gap is shutting bottomward all actual Banana Republic food in the United Kingdom, according to the Guardian.
Gap Inc. additionally appear in February that it would be spinning off Old Navy.
Of Gap’s assorted brands, Peck told Bloomberg that he capital Banana Republic in accurate to alpha “inviting a chump that hasn’t apparently shopped at that cast to appear in.”
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